Who’s the real super hero purchase process – the IT decision maker or the business decision maker?

 

Find out in this two-minute tech marketing take!

 

ITDMs and BDMs are purchase partners with the power-of-purchase pendulum swinging between the two. 

 

It all starts with the ITDM. After determining the need, the IT pro dives into researching products, finding the solutions, making a vendor short list and then giving the final recommendations to the BDM.

 

At this stage, both the ITDM and BDM combine their super powers to work on the budget and final price point for the tech. 

 

Next it all the ITDM gets into the drivers seat. They have to implement, maintain and possible replace the hardware after a few years. 

 

Throughout this whole path to purchase we found ITDMs need 17 pieces of content while BDMs need 12 pieces of content. For marketers that means while both of these buyers are on the same patch to purchase, you will need to create different messages and content for them to digest. 

 

At the end of the day our survey results show the ITDM bring the most insight to the table before a purchase. 

 

To learn more about the ITDMs and BDMs download are free report. Just click the link here or down below. 

 

That’s it for this two-minute marketer take. We’ll see you next time.